Tailored Talks with OMJ

Tailored Talks #10: The Power of Branding: From Business Success to Personal Style

The Power of Branding: From Business Success to Personal Style
In this episode of Tailored Talks, hosts Brad and Will discuss the importance of branding and its impact on both personal and business levels. The conversation kicks off with a personal wrist check, highlighting their respective vintage Rolex and Omega watches, and evolves into a discussion about personal branding, quiet luxury, and the role of fashion in self-expression. They recount a recent break-in at their store, handling the situation with a positive mindset and community support. The episode delves into the journey and evolution of their brand, OMJ, emphasizing the significance of small details and intentional branding. It concludes with practical advice for personal branding and reflections on brands they admire for their authenticity and community focus.
00:00 Introduction and Birthday Celebration
00:54 Wrist Check: Special Watches
01:39 The Power of Branding
02:36 Store Break-In and Community Support
05:41 Defining a Brand
06:19 Fashion Brands and Their Impact
12:29 Personal Branding and Style
14:40 OMJ Branding Journey
23:11 Community and Relatability
27:34 The Rise of Nuanced Men's and Women's Wear
28:03 Effort and Advantage in a Casual World
28:54 The Value of Elevating Your Style
29:58 Transformative Style Stories
32:15 Consistency and the Two Steps Forward Method
33:52 Overcoming Peer Pressure in Fashion
35:43 The Power of Vintage and Unique Style
40:48 AI and Personal Branding
44:26 Lessons from Successful Brands
48:22 The Importance of Details in Branding
52:19 Quiet Luxury and Final Thoughts

Tailored Talks #9: The Power of Experiential Retail

The Future of Experiential Retail: Why It Matters in 2025 | Tailored Talks
 
Welcome back to Tailored Talks with Brad and Will! In this episode, we dive into why experiential retail will be crucial for survival in 2025. We discuss how small businesses can lead in creating unique, engaging customer experiences and why remaining adaptable is key. Explore the concept of the 'experiential retail pyramid' and how OMJ Marketing is evolving to provide ultimate customer satisfaction. Plus, hear insights on community engagement, successful and failing retail strategies, and the future impact of AI on retail.
 
00:51 The Importance of Experiential Retail in 2025
01:22 Wrist Check: Showcasing Vintage Watches
02:01 Evolving Retail Strategies
04:19 The Experiential Retail Pyramid
08:01 Creating a Lifestyle Brand
10:15 Challenges and Strategies for Small Businesses
11:50 Unconventional Marketing and Community Engagement
13:56 Examples of Experiential Retail
18:28 Local Small Business Highlights
22:14 Charlotte's Small Business Community
22:57 Brands That Missed the Mark
25:39 Challenges in Big Box Retail
31:27 The Power of Community in Retail
35:22 Innovative Marketing Strategies
40:44 The Purpose of the Podcast
42:55 Concluding Remarks and Future Plans
 

Tailored Talks #8 - Thriving through Economic Uncertainty

In this episode of Tailored Talks, hosts Brad and Will discuss the impact of economic uncertainties such as the COVID-19 pandemic and ongoing tariffs on small businesses. They delve into the importance of optimism, adaptability, and transparency in maintaining business resilience. They share personal experiences and strategies from both the fashion and real estate sectors, emphasizing relationship-building, diversifying supply chains, and the need for community support. The episode also highlights the potential for businesses to pivot and focus on core strengths during challenging times. With insights from both hosts, the talk aims to provide practical advice for entrepreneurs and small business owners on how to thrive amidst economic turbulence.
 

Interview with Matt Doherty - Starting OMJ & the Ethos Behind What We Do

In this episode, Legendary Coach Matt Doherty interviews Brad, co-founder of OMJ, to explore the origins and evolution of his fashion business. Brad discusses how his college friendship with Filipe inspired their journey into the clothing industry, the challenges of finding the right professional attire, and the importance of timeless, well-fitted clothing. We dive into the ethos behind OMJ, the significance of their brand name, and their mission to make fashion both simple and significant. Brad shares his experiences working with NBA draftees, the role of community in their Charlotte-based business, and the future expansion plans for OMJ. Along the way, we also touch on fashion trends, wardrobe essentials, and the impact of looking good on personal confidence and success.

Tailored Talks #7 - 12 Years and All Things That Inspire Us

Join Brad and Will in this episode of Tailored Talks as they celebrate 12 years of OMJ with engaging stories from the brand's history and personal inspirations. With a nod to fashion, they share insights into the art of crafting personal style, including discussions on music, bourbon, and the allure of vintage watches. Dive into the challenges, lessons, and successes that have shaped their journey, and discover how embracing creativity and passion has allowed OMJ to thrive in a constantly evolving marketplace.

Tailored Talks #6 - OMJ Mailbag & FAQs

Welcome back to another episode of Tailored Talks, hosted by Brad, co-founder of OMJ, alongside co-hosts Will Jones and Kendra Cheesman. In this special mailbag episode, the team dives into some of the most frequently asked questions they've received over the years about custom clothing and the clothing business.
Discover the do's and don'ts of funeral attire, tips on starting a clothing business, and the best menswear podcasts to follow. The team also shares insights on the modern trend of wearing pants without belt loops, where to find the best bourbon, and how to choose the perfect watch for your custom suit.
Whether you're curious about the average cost of a custom suit, the significance of a good fit, or the timeline for creating a custom garment, this episode covers it all. Plus, learn about the sources of inspiration for the team, the impact of their craft, and their preferred types of clients.
Tune in for an engaging discussion that not only answers your burning questions but also provides a deeper understanding of the world of custom clothing.

Tailored Talks #5 - The Art and Science of Custom Clothing

In this episode of "Tailored Talks", Brad, co-founder of OMJ, and his co-hosts Will Jones and Kendra Cheeseman dive deep into the world of custom clothing. They discuss everything from the nuances of fit and pattern to the intricacies of materials and design. Learn about the benefits of custom suiting, the importance of customer experience, and how OMJ Clothing stands out in the competitive landscape. Whether you're new to custom clothing or a seasoned sartorialist, this episode offers valuable insights and entertaining anecdotes from the industry.
Join us as we explore the journey of creating a perfect custom suit, the evolving trends in fashion, and the meticulous craftsmanship that goes into each piece. Plus, get a behind-the-scenes look at OMJ's philosophy and approach to making custom clothing accessible and exceptional for everyone.

Tailored Talks #4 - All things Whiskey with Trey Wade

Welcome back to Tailored Talks! In this episode, we are joined by whiskey aficionado Trey Wade, the head of consumer experience for Coors Spirits Company. Trey, a prolific collector of spirits, shares his extensive knowledge and passion for whiskey and bourbon.
The discussion delves into the rich history and growing popularity of whiskey, including fascinating bourbon hunting stories. The panel also highlights their Mount Rushmore of bourbon and introduces some great brands to look out for.
Whether you're a seasoned whiskey lover or just getting started, this episode offers a deep dive into the world of bourbon, featuring iconic bottles, unique finds, and expert tips on whiskey hunting. Tune in to learn, savor, and share the spirit of whiskey with us!

Tailored Talks - #3 Back to Basics

Welcome to Tailored Talks with OMJ! In this episode, hosts Brad, Will, and Kendra dive into the essentials every man needs in his wardrobe. As they navigate through the chaos of wedding season at OMJ, they take a moment to strip things down to the basics and discuss the core pieces that form the foundation of a great wardrobe.
Brad shares an inspiring story about how dressing well can boost confidence and even change career trajectories, emphasizing the importance of starting with the basics. The team explores questions they've frequently encountered, such as where to invest in your wardrobe, the versatility of different pieces, and how to dress better for work without overdoing it.
Each host presents their top 10 essential items, offering insights into building a versatile and timeless wardrobe. Whether you're new to fashion or looking to refine your style, this episode is packed with practical advice and tips to help you feel confident and look your best every day.

Tailored Talks - #2 Most Stylish TV Shows Draft

In this episode of 'Tailored Talks', join hosts Brad, Will, Kendra, and esteemed guest Noah Williams, as they traverse the world of fashion in popular TV shows. Discover how television influences fashion trends and shapes viewers’ style choices through the first-ever live draft of the "Most stylish" tv shows. The winner gets absolutely nothing, but we all have a great time.