Tailored Talks #9: The Power of Experiential Retail

The Future of Experiential Retail: Why It Matters in 2025 | Tailored Talks

 

Welcome back to Tailored Talks with Brad and Will! In this episode, we dive into why experiential retail will be crucial for survival in 2025. We discuss how small businesses can lead in creating unique, engaging customer experiences and why remaining adaptable is key. Explore the concept of the 'experiential retail pyramid' and how OMJ Marketing is evolving to provide ultimate customer satisfaction. Plus, hear insights on community engagement, successful and failing retail strategies, and the future impact of AI on retail.

 

00:51 The Importance of Experiential Retail in 2025

01:22 Wrist Check: Showcasing Vintage Watches

02:01 Evolving Retail Strategies

04:19 The Experiential Retail Pyramid

08:01 Creating a Lifestyle Brand

10:15 Challenges and Strategies for Small Businesses

11:50 Unconventional Marketing and Community Engagement

13:56 Examples of Experiential Retail

18:28 Local Small Business Highlights

22:14 Charlotte's Small Business Community

22:57 Brands That Missed the Mark

25:39 Challenges in Big Box Retail

31:27 The Power of Community in Retail

35:22 Innovative Marketing Strategies

40:44 The Purpose of the Podcast

42:55 Concluding Remarks and Future Plans